THE NEW ALL-ELECTRIC TAYCAN IS A GIANT LEAP FORWARD FOR EVS. IT HAS THE UNMISTAKABLE HEART AND SOUL OF A CLASSIC PORSCHE SPORTSCAR AND HAS INCREDIBLE STRAIGHT-LINE SPEED.
BUT TYPICALLY, STRAIGHT-LINE SPEED TESTS ARE BORING.
SO TO LAUNCH THE TAYCAN WE CREATED THE ULTIMATE
STRAIGHT-LINE TEST.
WE PARTNERED WITH ATARI, THE LEGENDARY COMPUTER GAME DEVELOPER AND LEVERAGED THE 50TH ANNIVERSARY OF THEIR MOST ICONIC GAME.
SET IN A TESTING GROUND AND FEATURING TWO GEOFENCED, FULLY-ELECTRIC PORSCHE TAYCANS THAT CAN DO 0-100KMS IN 2.8 SECONDS, PLUS 2 PERFORMANCE DRIVERS AND ONE A.I. CONTROLLED RACE DRONE – WE CREATED A REAL WORLD GAME OF 3D, HIGH-SPEED PONG.
The Art Direction of Taycan Arcade merges modern digital advertising with nostalgic elements reminiscent of classic gaming culture.
Drawing inspiration from the iconic Atari and Pong aesthetics, We developed a series of animations reminiscent of the era, From the slow start-up sequences of a vintage console to Torque, elevation and location.
80s perspective grid lines and 8-bit renditions of the new Taycan create an immersive experience that captivateS a diverse AGE GROUP of PORSCHE fans.
From offline posterS to engaging social media posts, Taycan Arcade embodies a fusion of new-edge digital marketing and timeless gaming nostalgia.
